Brand Identity
Brand Strategy and Identity
This is my favorite offering! I built it because I have worked with over 30 brands now, and somewhere in there I got really clear on what people actually need in order to launch and keep going.
I know what it takes to build something sustainable, something that lasts, that looks like you, that aligns with your values, and that pulls in the exact client you want.
I LOVE this work, and I think that energy comes through to the people I am working with.
Some of the founders I work with have never had a logo at all, and some have one they made in an evening with Canva and a very large iced coffee. Either way, the business has grown into something real, and the way it looks hasn't caught up yet. This is how we fix that, without turning it into a six-month project.
Who it's for
Is this you? Go ahead and check the boxes
This is a good fit if…
- Your business is real and growing, and it either has no logo yet or one that was only ever supposed to be temporary.
- You want people to get a good feeling about you at first glance, and you'd like it to be the right one.
- You'd rather have one really good conversation than sit through months of workshops.
- A new website or a fresh start on social is coming soon, and you want a real brand to build it on.
No pressure. I'm only watching a little.
Maybe not the one if…
You need help naming your business, deep positioning research, or someone to write all your messaging. Those are real needs, and they live in my bigger projects.
If that sounds like you, book a quick intro chat anyway and we'll sort out what fits. I'm very good at pointing people to the right door, even when it isn't mine.
How it goes
Four steps, and only one of them is homework
Tell me about you
A short questionnaire and my brand aesthetic quiz, done on your own time. People tell me the quiz is fun without me even asking.
The homeworkYour Throughline session
A 90-minute call where we find the thread running through your business. I turn it into a one-page summary that guides every design choice after.
90 minutesDesign
Two logo directions, each with its own colors and fonts. You pick the one that feels most like you, and we refine it over two rounds of revisions.
The fun partHandoff
Every file you'll need, sorted into folders that make sense to a human, plus a brand guide so things stay consistent long after we wrap.
Around week 4What's included
Everything you'll walk away with
Tap any card for the details
Investment
Clear pricing, no mystery math
One price, one person doing the work, and a payment plan if you'd rather not do it all at once. Most projects wrap about four weeks after our Throughline session.
One payment to get started
- TimelineAbout 4 weeks
- Logo directions2
- Revision rounds2
- Designers you'll have to briefJust me
Why me
One person, no handoffs
I've worked with more than 30 brands, a lot of them in the wellness and sober space, along with real estate agents, sound healers, and a horse-and-art studio or two. My background is in psychology and UX, so I care as much about how your brand makes people feel as I do about which shade of green it is.
I also do every part of the work myself, start to finish, so you'll never get handed off to a junior designer you've never met (mostly because I don't have one).
Love your talent and undeniable style, but I really love working with you because you read my mind, calm me down, and somehow get me even when I don't.
Heather Lowe, Ditched the DrinkQuestions people ask
The things you're probably wondering
Not at all. If you know who you help and roughly how, that's plenty, and our Throughline session usually clears up the fuzzy parts anyway.
It almost never happens, because the quiz and our call do a lot of the steering before I open a design file. If it does, we talk through what isn't working and I keep going until it feels right.
Yes. You can pay $2,800 up front or split it into two payments of $1,400.
Yes, and lots of people do. If you book it within 12 months of your brand project, it's $3,400 instead of $4,200, and it goes faster because your brand is already done.
I take a small number of identity projects at a time so everyone gets my full attention. Book a free 20-minute intro chat and I'll tell you my next opening.
Ready when you are
Or almost ready, which also counts
Book a free 20-minute intro chat and tell me what you're building. If this package fits, we'll get you on the calendar, and if something else would serve you better, I'll tell you that too.
Book a free intro chat →